Work Package 3

University of Kassel (lead) and Fraunhofer ISI

WP3 examines the effect of communities and businesses on individual climate protection activities through social norms and leading by example. Therefore, a representative survey of adults in Germany (approximately 5,500 respondents) is conducted in cooperation with a market research institute. The survey includes questions about norms on climate protection, attitudes towards climate protection, individual preferences, and climate protection activities. The data are analyzed on the basis of descriptive statistics and econometric approaches.