For the study, two different gamification campaigns in Hamburg and Bremen were analyzed. The campaigns were conducted as a collaboration between the respective cities and the company Bike Citizens. The gamification campaign in Hamburg offered individual benefits, while the campaign in Bremen was a community challenge that included a virtual trip to the moon. Descriptive analyses suggest that gamification can lead to an increase in new customers. In addition, fixed-effects panel regressions show that gamification leads to more registered rides and increased recorded cycling distance during the campaign, while average speed remains unaffected. In the case of the individually rewarding campaign in Hamburg, there is evidence that cycling distance is also increased in the long term.

To the published research article on the study